Branding 101: How to Create A Catchy Instagram Handle for Your Brand!

In today's digital landscape, establishing a strong online presence is vital for any brand. With over a billion monthly active users, Instagram has become one of the most influential social media platforms for promoting businesses. One crucial aspect of building a successful Instagram presence is selecting an appropriate and memorable handle. Your Instagram handle is your brand's online identity, so it's essential to choose a handle that accurately represents your brand and resonates with your target audience.

In this article, we will provide a comprehensive guide on how to choose a good Instagram handle for your brand.

1. Reflect Your Brand Identity

When selecting an Instagram handle, it's crucial to ensure that it reflects your brand identity. Consider the core values, mission, and unique selling propositions of your brand. Ask yourself questions like: What does my brand stand for? What are the key attributes of my brand? Use this information to brainstorm ideas for your handle that align with your brand identity.

2. Keep it Simple and Memorable

Simplicity is key when it comes to choosing an Instagram handle. Aim for a handle that is easy to remember and spell. Avoid using numbers, special characters, or excessive punctuation, as they can make your handle confusing or hard to find. Remember, the goal is to make it effortless for users to search for and recall your brand.

3. Be Consistent

Maintaining consistency across all your online platforms is essential for effective branding. Ideally, your Instagram handle should match or be similar to your handles on other social media platforms. Consistency helps users find and recognize your brand easily, regardless of the platform they are using. It also fosters a sense of trust and professionalism.

4. Be Relevant and Industry-Specific

Consider your industry and target audience when selecting an Instagram handle. Opt for a handle that is relevant to your niche and aligns with the interests of your potential followers. For instance, if you are a fitness brand, incorporating relevant fitness-related keywords into your handle can help attract your desired audience and improve discoverability.

5. Research and Avoid Trademark Infringement

Before finalizing your Instagram handle, conduct thorough research to ensure it is not already in use by another brand or trademarked. Use the Instagram search function and explore relevant hashtags to see if similar handles already exist. Also, perform a trademark search to avoid potential legal issues. It's best to create a unique handle to establish a distinctive brand identity.

6. Consider Long-Term Scalability

When selecting a handle, consider its long-term scalability. Will the handle still be relevant and appropriate as your brand grows and evolves? Avoid choosing handles that limit your brand's expansion or create confusion if you decide to diversify your products or services in the future.

7. Test and Get Feedback

Once you have a few potential Instagram handles in mind, test them out with a small group of trusted friends, colleagues, or customers. Ask for their opinions on which handle best represents your brand and resonates with them. Valuable feedback can help you make an informed decision and select the most compelling handle.

8. Availability and SEO

Check the availability of your desired Instagram handles. Ensure that the handle you choose is not already taken by another user. Additionally, consider search engine optimization (SEO) when selecting your handle. Including relevant keywords or industry-specific terms in your handle can enhance your brand's visibility and make it easier for potential followers to discover you.


Choosing the perfect Instagram handle for your brand requires careful thought and consideration. By reflecting your brand identity, keeping it simple and memorable, being consistent, and ensuring relevance and uniqueness, you can create an Instagram handle that truly represents your brand and attracts your target audience.