7 Must-Know Tips for Business Owners on Instagram
Instagram is a great way to grow your small business and gain visibility with your ideal clients, buyers, and audience. As the app continues to update, small business owners have more and more control over the ways that they promote their content and connect online.
If you are a small business owner who’s ready to grow, here are seven must-know tips to maximize your Instagram.
1. Optimize Your Profile
It’s crucial for your Instagram small businesses to have an optimized Instagram profile. Begin by switching to an Instagram business profile and creating a catchy bio to attract your ideal audience.
Consider adding emojis and a strong call to action to convert viewers to followers.
Business profiles also have the option to add a link to their Instagram, so take this opportunity to add a direct link to the best resources for your audience. This could be your storefront, other social media pages, or even a freebie for people who are new to your page.
Your profile should be optimized for the people you want to follow you. It should help them understand that your product is a solution to one of their problems or something that they would want.
2. Use Highlights
Highlights are a useful feature to display other aspects of your business. If you own a storefront, your highlights could include:
- Relevant resources
- Behind-the-scenes content
- Packaging vlogs
- Blog content
Highlights can be used to show off some of your personality. You can share behind the scenes about the creators of the brand and connect on a more personal level with your audience.
As a bonus, optimize your highlights by using covers that are aesthetically aligned with the rest of your feed.
3. Create Guides
Guides are a relatively new feature to Instagram, and they're a powerful way to level up your content if you use them correctly.
Guides are like a blog built into the Instagram feed. Not many people use them, so having them up on your page is a great way to stand out amongst your competitors.
Guides can be specifically created to share information about your brand, such as a style recommendation or how-to for your newest product. You can also tag locations for visibility in the area that you live in.
Product guides are the most popular guides used on Instagram currently. If you're selling, don’t miss out on the opportunity to create a product guide for it on Instagram. You even have the option to attach a link, so the guides become instantly shoppable.
Shoppable resources for your audience can be game-changers for your marketing strategy.
4. Engage Often
Instagram growth all comes down to engagement, but that doesn't just mean engagement from your audience. You should also be engaging with other brands from your page.
Instagram's algorithm is taking cues from the content that you engage with. By spending time actively engaging with brands similar to yours and ones that inspire, you can increase your visibility on the app as your content gets pushed to lookalike audiences.
5. Be Exclusive
Your Instagram may be public, but you can leverage exclusivity to create a more private atmosphere between you and your followers.
Brands that use exclusivity to drive sales make their audience feel special. One way to do this is to offer follower-only promotions and discounts. This way, people feel an immediate benefit to having you in their feed.
You can also leverage the Instagram subscriptions feature, which is newly released. Instagram subscriptions are the option to have paid subscriptions to your content. You can offer your subscribers behind-the-scenes content from your brand and get to know them on a more personal level while creating a community that lasts.
6. Leverage Location
Instagram offers the option to add geotags to your page, posts, stories, and guides. Leverage content that is tagged in a specific location to increase local traffic.
There's an inherent sense of community between people who live in the same area. As a business owner, when you understand this you can leverage it to create a more fulfilling experience for locals and people visiting the area.
7. Brand Your Feed
Branding your feed in alignment with your brand palette helps you to be immediately recognizable to your audience. You can create the aesthetic of your brand with uniform font colors, filters, and other design elements of your choosing.
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