How to Batch Create Social Media Content Effectively
- Remain consistent with your posting schedule
- Reduce stress when creating content
- Unify the tone and visual elements of your brand across platforms
In this article, we’ll cover the three key steps to batching content and tips for doing it the most effectively.
Identify Your Content Pillars
Content pillars are three to five topics your brand covers that represent the values of your business. By identifying your content pillars, you can rotate ideas and maintain consistency in your content.
Content pillars allow you to batch content because they help you to plan your preemptively. For each pillar, brainstorm multiple content ideas until you’ve reached your desired batch amount.
Make a list of every piece of content you’ll create in a given period. If you’re batching one month of content within a day, your content pillars should be evenly spread out over 30 days, and you should come up with at least one content idea per day.
Outline Content Ideas
Once you’ve fleshed out your content pillars, begin to outline your content. Your outlines act as guidelines to follow so that you never have to worry about creating blind and getting stuck or feeling uninspired.
To help maintain your flow, group like content together. Write all captions together, and then record the video. Edit all videos at one time, and then schedule the posts separately.
You can use software like Later or Planoly to help you visualize content before it's live. Instagram and TikTok also have the functionality to schedule content, which will allow you to batch post as well.
Tips For Batching Content To Increase Efficiency
Batching content for your social media saves you time and allows you to focus on nurturing your online communities and managing content posting on a schedule that works for you.
That being said, it’s easy to get overwhelmed when batching content. It’s a lot of work, but it’s worth doing for superstars who want to elevate their social media presence.
Here are four tips to help you batch content more efficiently and cut down on stress during the process.
1. Create a Content Calendar
We talked about outlining the content in lists, but you can take that a step further by creating a visual content calendar. Apps like Planoly and Later have built-in integration to do this. Or, to keep things simple, you can take a blank calendar and write in all the content for the month. Whether you do this digitally or on paper, having a visual map will keep you focused on the desired outcome.
2. Repurpose Content
Don’t be afraid to repurpose content that has performed well in the past. This can look like approaching a topic from a new angle or sharing the background of a piece of content you’ve already posted. Use analytics to determine which content is working well and gain feedback from your audience on where to focus your content creation.
3. Group Like With Like
When you create content, try to group like items with like. For example, create all your Instagram text posts with Canva at one time. Then write all the captions in a separate time frame. This helps to keep you in your flow and will result in better quality content overall.
4. Use Time Blocking
It’s tempting to try and batch-create content all at one time during the day, but don’t do it. That can quickly result in overwhelm, which is not sustainable in the long run. Time blocking is an effective alternative to help you navigate your content batching day, without becoming stressed. Try time blocking to practice good time management and ensure everything that needs to get done is achievable.
Create Glowing Content With LITTIL
Quality content starts with an idea, and at LITTIL, we want your ideas to shine. Our ring light collection will help you to improve the quality of your content so that you can batch stress-free. Be sure to check out our collections today.